creating unforgettable culinary experiences

magnum ice cream

2011


Magnum Ice Cream brand (Unilever) ran a "Taste the Life of a Magnum Heir" contest for consumers across Canada.  


The contest, which was arranged by the Ogilvy Action marketing firm, gave the winner a Chef Experience dinner party for 4 each week for a year, as a component of a Grand Prize valued at over $100,000.



Here are some of the weekly comments that we received from the prize winner, Shawna Howson, Ontario.


“Great food, great taste, great service, wonderful to have someone cook for me!! All in my own home. Would not hesitate to recommend [this] to my friends, family and collegues. Looking forward to this service for the next few months.”


“Last night was a great meal. We tried something that we had never exerienced before…and it was very good. The meal was served on time, lovely taste, nicely presented and served. It was a good time enjoyed by all.”

​“A guest at our dinner for 4 tonight said that [the chef's] attitude and service was very nice to experience. The service and the taste and quality of the meal served could not have been better. Looking forward to another meal cooked and served by [the chef].”


Back to Past Contests