creating unforgettable culinary experiences
Personal Chef Prizes
Chef Experiences formed a strategic alliance with the Gourmet Food and Wine Show (Toronto area) as a major sponsor and E & J Gallo Winery and IVO Knives as corporate partners.
The Chef Alliance and Chef Experiences had prime space at the Show in both years. Our booth was visible from all angles, attracting unbelievable crowds to meet our Chefs, and sample the mouth-watering delicacies being offered. Our Chefs attended to promote our corporate partners products, as well as their services to consumers, and we promoted our Chef Experiences Gift Certificates and services.
Our corporate partners included:
- Ernest and Julio Gallo Wines (2005) with whom we created a Food and Wine Pairing Experience, allowing attendees to learn more about their wine in an intimate setting. Gallo's Fine Wine Ambassador discussed the nuances of their wine which was served with freshly prepared tasting plates, created by our Chefs.
- IVO Knives (2005 and 2006) provided our Chefs with knives to use during their on-stage demonstrations and during their food sampling area. Knife sets were also provided as part of the Grand Prizes, awarded as part of our in-booth contest for attendees.
We participated as a Prize Partner at the Show, providing an in-home Chef Experiences for 4 people. Prime signage in a variety of media ads brought unprecedented exposure to our company, our corporate partners and our chefs.
In both years, our Chefs provided insights into their culinary expertise when they provided cooking demonstrations on the Food Network Canada Demonstration stage.